Design Presentation & Reporting

Whats goes on in Design Presentation & Reporting

The New Typography

Bascially the new typography was a new set of rules/guidelines included to make typography more refined such as orthogonal design, bold rules, positive use of negative space, sans serif lettering and asymmetry. The point in this move was to “To establish a standardised set of principles for the new typography that could be easily grasped by printers unfamiliar with modern art & design.”

Elementary typography is what it is called and it is a design of typography that eradicates capital lettering without taking away from the type.


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This entry was posted on October 30, 2012 by in Research and tagged .
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