Design Presentation & Reporting

Whats goes on in Design Presentation & Reporting

Type at the Bauhaus

The aspects that were flavoured was radically simplified forms, functionality and rationality. Simple forms were used to remove subjective , expressionist and decorative elements. Even though sans serif was pretty much the way forward at the time, it was highly effective as being a legible display type but in a body of text it was almost unreadable. It was impossible to eradicate a political reading of typography. 

There were three reasons why typographers believed that sans serif font was the way forward:

  1. It was the only type capable of expressing the essence of the machine age.
  2. It lacked any nationalist associations
  3. Simple clarity and impersonal character were essential for the best photography hence forth typophoto was created.





It was promoted that mass production was connected to the individual artistic spirit. 


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This entry was posted on October 18, 2012 by in Research and tagged .
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