Whats goes on in Design Presentation & Reporting
The aspects that were flavoured was radically simplified forms, functionality and rationality. Simple forms were used to remove subjective , expressionist and decorative elements. Even though sans serif was pretty much the way forward at the time, it was highly effective as being a legible display type but in a body of text it was almost unreadable. It was impossible to eradicate a political reading of typography.
There were three reasons why typographers believed that sans serif font was the way forward:
It was promoted that mass production was connected to the individual artistic spirit.